NATIONAL SALES CONVENTION: ONE STEP HIGHER
Third Quarter 2018
Antonio V. Syyap
Welcome to the maiden issue of Inspire. This is a channel to celebrate our milestones and accomplishments as well as a source of inspiration to achieve our future goals. In this first issue, I sincerely congratulate the Forest Lake Team—from the Head Office Sales and Marketing Team, our Regional Park Sales Directors and Assistant Sales Directors, to our awardees being recognized during the 4th National Sales Convention: our ever reliable Dealers, Agency Managers, Unit Managers and Sales Counsellors. It was no easy feat hitting the P1.8 Billion target in 2017 and we recognize that such an achievement only comes with dedication and hard work.
Once again, congratulations to our Sales Team and we thank you for setting such a high level of excellence to live up to. I cannot pass up this opportunity to express just how much everyone in our team means to Forest Lake and how grateful we are for the passion, dedication and loyalty. I have come to hold profound respect and deep admiration for sales people who grew old with us, making Forest Lake their bread and butter. Maraming salamat sa inyo.
We have come a long way in the last 21 years. Reaching a billion two decades ago was just a dream and today it is reality. I am confident that we will hit our P2 Billion target in 2018 and I expect to see more awardees who will qualify for the Bohol trip next year as we recognize your accomplishments once more.
This year our Operations Group is highly focused on maintenance of existing parks and construction development of newly launched properties. The Memorial Services Group is also re-launching an improved interment services program across all Forest Lake Memorial Parks to ensure that we deliver our commitment of quality to our customers.
We hope you enjoy reading through our maiden issue as much as we loved putting it together for you. Here’s to the future as we continue striving to be “A Better Place” for our customers.
Alfred Xerez-Burgos Jr.
It is with much pride and honor to host our 4th National Sales Convention last April 25, 2018. I would like to congratulate all our 229 delegates, awardees, Sales Directors and Regional Sales Directors for a very successful 2017. In a span of four years we have tripled our sales network and our awardees have jumped from 82 in 2015 to 229 this 2018! Sales have doubled from P984 Million in 2015 to P1.8 Billion in 2017. Last year, we successfully launched four memorial parks in Capas Tarlac, Mangaldan Pangasinan, Digos and Bacolod City, collectively contributing a total of P696 Million in a span of six months.
These are exciting times ahead as Forest Lake continues to grow. With over 25 memorial parks all over the country in Luzon, Visayas and Mindanao, our Business Development Team continues to aggressively look for properties to expand the business. We assure our sellers of a sustainable living by consistently providing you with more inventory. We also assure our customers that Forest Lake will always strive to be “A Better Place” for your beloved departed.
The future is bright as we plan to expand the business further through chapels and other memorial services by 2021. We are also upping the ante through our Corporate Communications as we pursue an upgraded platform of Marketing through Digital Marketing while we gear up towards hitting our targets in 2018
It is a great pleasure to welcome you to the maiden issue of INSPIRE. Through this endeavor, we hope to keep sharing the Forest Lake story and inspire both our sellers and customers as together we continue on what has been an amazing journey of 21 years.
The National Sales Convention began in 2015 as a means to convene and recognize top sellers from all over the country. Back then, Forest Lake was already operating 14 memorial parks over the last 18 years and there was a conscious effort to communicate the brand as independent, dynamic and growing, while striving for 40 parks and P2B in sales. Now on its fourth run, the 2018 convention is an annual event that inspires loyalty, keeps sellers strong and intact while providing them a sense of purpose.
During this year’s convention, awardees were recognized for collectively reaching the incredible P1.8B target and were offered a trip to Thailand. While National Awardees were further privileged to join the Thailand trip, the company decided to bring the taste and experience of Thailand to those local awardees who did not qualify for the nationals through a vibrant Thai themed evening event at Bellevue Hotel Alabang, held on April 25,2018.
NATIONAL SALES CONVENTION
One Step Higher
Aside from the recognition of the top sellers, one of the major highlights of the evening was the internal launch of the company’s digital marketing campaign. Forest Lake sellers are already looking forward to the next National Sales Convention as they gear up for their P2B target. The highly anticipated event will be held in a beautiful beach front resort in Bohol.
Forest Lake awards Janet Quitoy as Top 1 National Dealer
Before joining Forest Lake Zamboanga in 1997, Janet Quitoy was selling memorial plans and learned about the opportunity in Forest Lake through her sister. Starting as a sales consultant she worked her way up until she became an agency manager and finally a dealer. As a single mom, Janet saw that through her efforts in Forest Lake she will be able to reach her goal of giving her four kids a private school education. The challenges like working even on weekends have all been worth it. She has succeeded in giving her kids a private school education and proud of this formidable business she can now pass on to them. Her eldest has graduated from college and is currently an agency manager for Forest Lake Zamboanga while the other two are in college taking Biology and Nursing. The youngest is in 6th grade.
Here’s a Q & A to tell more of Janet’s very inspiring Forest Lake story.
Forest Lake: What made you decide to build your career through Forest Lake?
Janet: Aside from my earnings, I am happy with the people na supportive sa akin. Forest Lake has given me the chance to prove myself na I have the skills and with those skills, masaya ka na ipakita ka sa mga tao mo, ituro mo sa kanila. I consider Forest Lake as my own business kasi it’s something I can pass on my children. Ito lang yung business na continuous so pass on siya sa mga anak ko and sa formidable sales team ko.
Forest Lake: What has been the most
difficult part of this journey?
Janet: I don’t compete with anyone. I compete with my figures. Kung ano yung marka ko ngayon, kailangan kahit one point, hihigitan ko siya.
Forest Lake: What do you look forward to with Forest Lake in the future?
Janet: Expect ko syempre yung expansion natin. I will get old here. As long as may lakas ako, as long as the company trusts me, as long as the company gives me the opportunity, I will grow old here.
Forest Lake: What is your motivation to
Janet: What motivates me aside sa kids ko, yung mga tao ko. Nandyan sila anytime naka-support sa akin, so kung ako nga may goals, sila rin. Bago ako, sila muna
Forest Lake: What tips can you offer to those aspiring to succeed in this line of work?
Janet: Sa akin ang pinaka-importante is respeto. Just do good. Kailangan mo good health. Kailangan mayroon kang lakas. Yung tao mo, cater mo yung needs nila, hindi lang yung needs mo.
Forest Lake: Is there anything else you would like to share with our readers?
Janet: Sa bumubuo ng Forest Lake, kay sir Tony na nag-interview sa akin para maging dealer, sila sir Xerez-Burgos, si ma’am Crisostomo, si Kuya Pabs, kay sir Dante, kay ma’am Chona… Salamat.
Michael Belicario Bags Title As Top 1 Cash Sales Champion
A former nursing attendant, dance instructor and choreographer, Michael Belicario travelled all the way to Japan for a choreography job. Upon returning to the Philippines in 2006, he learned that he developed a heart ailment, Sinus Bradycardia which meant he had to minimize strenuous activities. This got him thinking about his future and when his then girlfriend (now wife), a real estate agent for Landco Pacific Corporation convinced him to become a seller for Forest Lake Davao, he gave it a try. He was doubtful at the beginning because he had no experience in sales. Although he failed at first, selling to his immediately family, he got his break when his neighbor bought four lots. Learn more about Michael’s 12-year journey with Forest Lake through this Q & A.
Forest Lake: What was it like starting your
career with Forest Lake 12 years ago?
Michael: I started as a sales consultant then I became a unit manager. My task now was to manage sales consultants. I told myself, “Dito na ako macha-challenge. Baka ito na ang forte ko.” I also saw that this will earn good money.
Forest Lake: How did you achieve this status
as Top 1 Cash Sales Champion?
Michael: My strategy was to build a good relationship with my sellers. I would also guide and train my new sellers so that they have complete product knowledge. I believe the secret to effective selling is effective closing.
Forest Lake: Can you offer some advice to
encourage other sellers to succeed?
Michael: Love your job. Number one talaga yan. Magpursigi ka. Dealer ka, you must guide your agents. I also give incentives to my sellers on top of what the company gives. Tulungan mo ako, tutulungan din kita. Kung ano ang meron sa akin, ibibigay ko rin sayo. I also bond with my agents. Lumalabas kami.
Forest Lake: How did you feel when you learned that you succeeded? That you won as Top 1 Cash Sales Champion?
Michael: I felt overwhelmed. I did not expect to receive an award.
Forest Lake: What is the best or most
memorable part of this success?
Michael: Ang memorable sa akin yung first benta ko talaga. Yun ang susi ko. Yun nabentahan ko siya ng apat na lote. Nakakuha akong commission na P5,000. 15 minutes ko lang minarket sa kanya, may P5,000 na ko.
Forest Lake: Who are you dedicating this
Michael: My family and agents. Kasi yung mga kasamahan mo, mga ahente, parang pamilya ko na rin.
Forest Lake:What are you looking forward
Michael: More Forest Lake inventory.
Forest Lake: What motivates you to continue
Michael: My family, my agents. Our bosses, Mr. Syyap and Mr. Burgos, mababait sila. Iba ng karakter nila e. Ang motivation nila sa aming mga dealer, no one gets left behind. Kung anong makakabuti para sa mga ahente, naibibigay nila sa amin.
Forrest Lake Cagayan De Oro 2
Forest Lake Koronadal
GROW WITH US
Forest Lake continues to grow with the launch of these five parks
Forest Lake continues to expand as it goes for its goal of 40 parks by 2020. This year alone, the company has already launched five new memorial parks in Orani, Bataan, Cagayan de Oro (already its second park in CDO), Pozorrubio, Koronadal and San Jose.
Forrest Lake Orani
Forrest Lake Pozorrubio
Forrest Lake San Jose
In photos from left to right: Alfred Xerez- Burgos, Jr. – President; Antonio V. Syyap – Chairman; Alfred Xerez-Burgos III – Director of Sales and Marketing; Father Blas Briones; Arnel Lacorte – GM, Memorial Services
FOREST LAKE DELUXE CHAPELS
A Better Place in Biñan
The groundbreaking of the Deluxe Chapels at Forest Lake Memorial Park in Biñan, Laguna is another way for Forest Lake to signify their promise “A Better Place.” Soon to rise are a total of eight new chapels. The groundbreaking ceremony on July 20, 2018 was attended by Forest Lake’s President, Alfred Xerez-Burgos, Jr., Chairman Antonio V. Syyap, Director of Sales and Marketing, Alfred Xerez-Burgos III and General Manager of Memorial Services, Arnel Lacorte. A mass officiated by Father Blas Briones was held to celebrate the occasion.
Forest Lake launches Good Grief Workshops
Join the support group and learn how to cope and live a productive life after loss
Losing a loved one is a difficult journey no one is ever prepared for. Good Grief aims to teach a basic understanding of what grief is, what to expect on the grief journey, how men, women and children grieve differently, some misconceptions about grief, and advice for self-care and moving forward.
Forest Lake has launched Cathy Babao’s Good Grief Workshops in Forest Lake Biñan Chapel. A journey towards healing, this endeavor aims to act as a support system for those who have recently lost their loved ones.
During the workshops, family members and friends learn how to live productive lives after loss, by teaching them how to face and manage grief through a series of lectures and interactive workshops. The workshops convey the importance of a support group. “You don’t need to walk alone,” Cathy emphasizes. The Good Grief Program consists of four two-hour modules. Those who complete all four modules will graduate and receive a certificate of completion.
Cathy is a grief coach, educator and journalist with a graduate degree in Family Psychology and Education from Miriam College. Trained in grief counseling at the Center for Loss and Transition in Fort Collins, Colorado, USA, Cathy has a private practice in Manila and holds grief and writing workshops. For inquiries about these Good Grief Workshops, please contact Meara Manaluz at 0977-7234034.
Let’s Go Digital
Forest Lake launches digital marketing campaign
Forest Lake goes digital by launching its digital marketing campaign during the recent National Sales Convention held in Bellevue Hotel on April 25, 2018. The company’s new brand materials were revealed for both print and digital communications. The new brand messaging includes: “A lot better,” “Grow with us,” and “Libing anywhere.”
A series of videos werealso released on social media focusing on the messages of Forest Lake Biñan as a total memorial care service provider, Forest Lake Pangasinan highlighting the parks’ accessibility and Forest Lake Davao communicating memorial parks as a worthy investment. The company’s Facebook Page has also been re-launched and its website upgraded to be aligned with Forest Lake’s aggressive digital communications campaign.
A floral arrangement workshop for Forest Lake Biñan lot owners
Forest Lake Biñan lot owners enjoyed a day of creative expression during the floral arrangement workshop offered by Forest Lake on March 17, 2018. At least 96 participants had fun learning how to make their own arrangements during both the morning and afternoon sessions facilitated by florist Carillon Pedron. Students of the workshop were happy to bring home their works of art.
Fitness at sunset in Forest Lake Biñan
Zumba enthusiasts visited Forest Lake Chapels Biñan, Laguna for a day of fitness and fun. Eight Zumba instructors were up on stage to teach the 168 participants including lot owners and Forest Lake agents and employees who joined the sunset Zumba class on May 26, 2018. The evening ended with the awarding of the most energetic dancer, the most energetic senior citizen dancer and the best dressed dancer.
2018 NSC NATIONAL AWARDEES
MARVIN JOHN S. POCON
Sales Consultant TOP 1 (General Santos)
ELNA R. PROCHINA
Sales Consultant TOP 2 (Davao)
MIVA LAUMARIE GALE F. PELAYO
Sales Consultant TOP 3 (San Miguel)
RICARDO B. IBAÑEZ
Sales Consultant TOP 4 (San Carlos)
ETHYL F. LEGASPI
Sales Consultant TOP 5 (Urdaneta)
VALENTINA F. PELAYO
Unit Manager TOP 1 (San Miguel)
MERLY S. EMMAN
Unit Manager TOP 2 (San Ildefonso)
JENNIFER DC. PILE
Unit Manager TOP 3 (San Ildefonso)
ERNESTA D. IBAÑEZ
Unit Manager TOP 4 (San Carlos)
MILA L. DORIMON
Unit Manager TOP 5 (Bacolod)
SAMUEL LEANDRO C. GONZAGA
Agency Manager TOP 1- (Digos)
RUBY MAY N. MANDAPAT
Agency Manager TOP 2 (San Carlos/Mangaldan)
EDITHA F. BASA
Agency Manager TOP 3 (San Ildefonso)
MICHAEL A. PELAYO
Agency Manager TOP 4 (San Miguel/ San Ildefonso)
ROSIE L. CABACUNGAN
Agency Manager TOP 5 (Capas)
JANET F. QUITOY
Dealer TOP 1 (Zamboanga)
MICHAEL B. BELICARIO
Dealer TOP 2 (Davao)
MARILYN E. OCAMPO
Dealer TOP 3 (Zamboanga)
CELIA S. POCON
Dealer TOP 4 (General Santos)
MARIBEL N. SILVA
Dealer TOP 5 (General Santos)
MICHAEL B. BELICARIO
Cash Sales TOP 1- Champion (Davao)
JONAS P. GAERLAN
Cash Sales TOP 2 – Champion (La Union/Bauang)
RUBY MAY N. MANDAPA
Cash Sales TOP 3- Champion (San Carlos/Mangaldan)
Now you can choose an interment service from many different Forest Lake locations regardless of your pre-need lot purchase. There are over 25 parks nationwide.
Wherever there’s a Forest Lake, that’s where true love rests.